Hereunder follows the full text of a paper delivered at the South African Dental Association (SADA) Western Cape Branch SUMMER MEETING, held on Saturday 3 DECEMBER 2011 and themed “Star Wars of Dentistry”.
Mixael de Kock initially was skeptical about the value of the social media. However, he has revaluated his views and in this paper highlight the positive spin-offs that may be achieved from participation in Web-based communication. He will also gives some perspective to the limitations of and what may be reasonably achieved through the social media.
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